The Canon EOS R6 and Nikon Z6 II are both at least a match for the A7 III in terms of specification, while also benefiting heavily from their makers’ decades of camera-design nous. Sony’s Alpha 7 IV is its latest full-frame mirrorless model aimed squarely at enthusiasts Indeed, its all-round qualities were such that when Canon and Nikon eventually joined the mirrorless fray, both took two generations of camera to catch up. At the time, the A7 III felt like a revolution, offering considerable advantages over its DSLR contemporaries. The firm wasn’t so much the leader in full-frame mirrorless as the only mainstream player.

When Sony unveiled the Alpha 7 III at the start of 2018, the camera market was a very different place. On paper it’s one of the highest-spec’ed models in its class, but at £2400 body-only, it’s also one of the most expensive. Its large, high resolution electronic viewfinder is joined by a fully articulated rear screen, and Sony has finally added a comprehensive touch interface. Based around a new 33MP sensor, it boasts a sophisticated autofocus system and can shoot at 10 frames per second. The Sony Alpha 7 IV is the latest in the firm’s line of full-frame mirrorless cameras.

Sony a7 iv